“We have doubled our revenues from online”

Ard Malenstein 

The question from Pets Place / Boerenbond

The question from Pets Place fitted perfectly with Imagine Digital’s mission: “can you help us grow revenues online within our omni-channel proposition?”. In recent years, consumers have been accustomed to buying Pet Food online and a lot of competition has come in to challenge the leadership position of Pets Place in the Netherlands. Our goal was simple 10x revenues from digital within five years.

The ‘joint venture’

From the outset, we worked alongside the leadership team of Pets Place to develop an online team and way of working, a state-of-the-art new and robust web-site to manage the huge amount of products and product variations and implemented a strategy that would is growing sales using online marketing channels and conversion tactics.

The outcome

The result is that revenues have multiplied and the trajectory for online sales has improved significantly.